Ing. Michaela Jánská, Ph.D.

Room: 229, FSE Moskevská 54
Phone: +420 475 284 722
Email: michaela.janska[at]
ORCID ID: 0000-0003-0288-018X
Personal Web: ResearchGate


  • Marketing
  • Market analysis

Research Interests:

In my research I focus on impacts of marketing tools on human behavior. These tools are currently investigated based on geographical and demographical segmentation. Together with businesses I organize quantitative and qualitative data collections. I am member of the faculty from 2009. I am also the member of the Czech marketing association. 


V4: Visegrad Fund: sustainable population consumption in a post-pandemic economy. The perspective of three countries (11/2023-04/2025; No 22320074), project leader

TAČR SIGMA: “VETCARE: Coordinated model of care for modern war veterans in the Czech Republic” (09/2023-12/2025; TQ 0100146), member of the research team

TAČR ÉTA: ” Communities talk about water: Communicating the implementation of urban stormwater management measures” ( 05/2021-12/23; TL05000674), member of the research team

TAČR: Promoting alternative mobility solutions in environmentally sensitive areas – MOBESA (03/2020-06/2023, CK01000067), collaborator – implementation of quantitative research

Selected Publications:

Jánská, M.Žambochová, M. and Vacurová, Z. (2024), “Identifying and categorizing influencers on Instagram with eye tracker”, Spanish Journal of Marketing – ESIC, 28 (1), pp. 41-58. DOI:

Jánská, M., Žambochová M. and Kita, P. (2023). The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food. British Food Journal, 125(8), 3028-3049. DOI:10.1108/BFJ-07-2022-0618

Povolná, L., Jánská, M. and Žambochová, M. (2022). Estimates of Future Industrial Development in the Context of Company Size. Politická ekonomie, 70(3), 312-340. DOI: 10.18267/j.polek.1352

Jánská, M. and Žambochová, M. (2021). Factors influencing B2B Businesses Communication on social media. Communication Today,12 (2), 100-111.

Jánská, M. and Olšová, P. (2020). Organizational innovation in high-tech companies in the Ústí Region (Czech Republic). TEM 9(2), 552-559. 10.18421/TEM92-17